Marketing Attribution: Optimization View
Total Attributed Revenue
+12% YoY
Attributed Conversions
Attributed by Model
Overall ROAS
Target: 3.0x
Avg. Touchpoints
Nurture Complexity
Avg. Time to Convert
Goal: < 25 days
Total Marketing Spend
5% Over Budget
Attributed Revenue by Channel
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Channel Efficiency Comparison
| Channel (Cost) |
Metric |
Last-Click |
Position-Based |
Sales Pipeline: Velocity & Forecasting
Pipeline Coverage
Target: 3.0x
Average Win Rate
Flat YoY
Sales Cycle Length
Beat Goal by 15 days
Total Opportunities
+20% QoQ
Rep Performance vs. Quota
Financial Health: Value & Sustainability
CLV : CAC Ratio
Target: 3:1
Customer Lifetime Value (CLV)
Avg. customer value
CAC Payback Period
Goal: < 12 months
Customer Acquisition Cost (CAC)
Blended Average
Profitability by Customer Segment
| Segment |
Revenue |
Cost (OpEx) |
Profit Margin |
Profit |